A cookie is a small file and holds a certain amount of data, which our website can send to your browser. It may then be stored on your computer's hard drive and can be accessed by our web server. This cookie data can then be retrieved and can allow us to customise our web pages and services accordingly. It's important to clarify that cookies do not collect any personal data stored on your hard drive or computer.
To find out more about cookies, visit www.allaboutcookies.org (opens in a new window).
Our website uses both persistent and session cookies:
- Persistent cookies are used to allow the website to recognise users when they return to the site and to remember certain information about their preferences. These cookies are cookies which stay on your computer permanently, until you "manually" delete them.
- Session cookies are used in order to allow customers to carry information across pages of the website, without having to re-enter such information. These cookies delete themselves automatically when you leave a website and go to another, or when you shut down your browser.
We have also developed relationships with carefully selected and monitored partners, to assist in the delivery of a high quality website. Some of these partners may also set cookies during your visit to support customisation of adverts that you may see elsewhere on the Internet, and/or in order to meet contractual obligations with us.
While these cookies do not store any personal details relating to you or your credit cards, please note we do not have access or control over the cookies and similar technologies that our partners use.
|Performance:||Adobe Analytics||Provides site analytics which allows us to understand how visitors are interacting with site processes, to allow us to optimise the site to drive better performance.||All pages of our regional websites, mobile sites and mobile app.
|Maxymiser||Allows us to test different concepts and page designs to our web audience, by serving different page versions at once and recording which variant drives more achievement of a specific goal.||Specific pages only, where tests are being carried out at that point in time. (For example, testing two versions of our homepage, at the same time).|
||To allow us to offer invitations to site visitors to gauge site satisfaction with processes.||Our UK homepage, UK Flying Club pages, UK Book Flights pages and UK Online Check In pages.
|Celebrus||Provides visitor behaviours and actions which allows us to understand how these visitors are interacting with the site, which allows us to communicate appropriately with them, both online and offline.||All pages of our regional websites, mobile sites and mobile app.|
|Google Analytics||To generate non-personally identifiable site analytics, with enhanced audience tracking; allowing us to understand how visitors are interacting with site processes. This information is used to evaluate visitors' use of the website and help us to compile statistical reports on website activity in order to optimise the site to drive better performance.||All pages of our regional websites and mobile sites.|
|SaleCycle||Enables collection of flight search and email address detail in order to provide customers with booking completion assistance on-site and via email.
||Our Global Book Flights pages.|
||Container Tag solution which allows us to manage site analytics and First party marketing tags. Also help us to monitor our statistical sales data.
||All pages of our regional websites, mobile sites and mobile app.
||Allows us to offer customers an invitation to talk with one our Customer Service agents online.
||Specific pages of our regional websites, mobile sites and mobile app
Currently being surfaced on our book Flights pages and Customer Relations pages.
|iQuest||The website uses a number of cookies to help maintain user experience.
||All pages of our regional websites.|
|Urban Airship||To deliver targeted, relevant and rich content to our mobile app customers via push notifications through explicitly stated preferences or implicit behavioural cues.||Mobile app|
|Targeting:||Affilinet, Affiliate Future, Commission Junction, Google Affiliate Network, Tradedoubler, Nonstop
||Some cookies are used by our Affiliate partners to track the referrals that they have generated and any sales resulting from these, for the sole purpose of compensating the Affiliates
||In various places across the Virgin Atlantic website.|
|Flashtalking, DART, Trading Desk, Travora, Yahoo RMX, Marinsm, Kenshoo, ValueClick, Accuen & Invite Media, Specific Media, US Travel Adnetwork, Google.||Cookies are used by these partners to track performance of marketing campaigns and recognise you on third party websites, to ensure marketing messages are as relevant as possible.
||In various places across the Virgin Atlantic website.
For more information on how to control your cookie settings and browser settings, or how to delete cookies on your hard drive, please visit www.aboutcookies.org (opens in a new window).
Please click here to opt out of having your cookies tracked.